McBroken.com
The biggest meme in fast food is that the McDonalds ice cream machine is always broken. This was part of a larger campaign “Let Em Eat.”
Agency: 22Squared // Pitch work - we won!
^ Original pitch manifesto THAT I LOVE <3
McBroken.com is a website that gives real-time data about every broken McDonald’s ice cream machine in the nation.
We scraped data to find out when and where ice cream machines were broken and deployed geo-targeted ads flaunting Checkers’ fully functioning machines. You’re welcome, America.
Social Campaign
Fast food freak outs rule the internet. So we decided to have some fun. When our competitors fumbled, we swooped in with savage hyper-specific Checkers URLs that redirected people to perfectly tailored landing pages.
TikTok
my face looks good as a burger
